Why aspiring business book authors need ghostwriters
The state of the art of writing in the business world is neither stately nor artistic. It’s awful. NBC Nightly News interviewed me some years ago about business writing following a prior interview in The New York Times.
Last week The Times published Helen Sword’s article on zombie nouns, her name for nominalizations. That’s a language purist’s term for perfectly acceptable verbs and adjectives that get twisted into deadly nouns and dragged into sentences that should be put out of their misery. Here’s her article: http://opinionator.blogs.nytimes.com/2012/07/23/zombie-nouns
Example: She has the tendency to use abstractions that lack clarity.
Rescued: She tends to be unclear.
Some expressions that drive me nuts:
· “Well, at the end of the day….” — What’s wrong with ultimately?
· “impactful” — No such word in the Queen’s English
· “…in this space…” – The French gave us niche and it’s worked for decades
If you suffer from such writing, and you want to write a business book that is clear and memorable, save yourself the negative Amazon reviews and contact The Business Book Ghostwriters for help. Go to our website for the free download. In the interim, some helpful items follow:
· Subscribe to The Vocabula Review at www.vocabula.com
· Order the book Why Business People Speak Like Idiots, by Fugere et al
· Another book is The Buzzword Dictionary, by John Walston
A poorly written book will do you more harm than having no book at all. If you believe you need a book to push your career, get professional help, much as you would from a lawyer or CPA. Contact us.
Roger S. Peterson
West Coast Editor
The Business Book Ghostwriters