The BBG simile: Working with a ghostwriter is like working with….
Running any business requires native talent in one area, your core competency, and leveraging other talent in areas where someone else’s core competency is recognized.
Most business owners and consultants are not attorneys, tax accountants, CPAs, risk managers, IT hotshots, or human resources experts. Each of these fields involves strict rules with unwanted consequences if mishandled.
Even though we at BBG are marketing savvy as former acquisitions editors and consultants, we hired an impartial marketing expert to review our assumptions and tactics. Wow, was he worth his fee!
Although you may consider yourself a good writer, that doesn’t necessarily translate into being a good book writer. Too many differences, and the big one is time. You cannot suspend your business or consulting practice or cancel revenue workshops to write a book. The opportunity costs are doubly high: no business revenue while you write the book, and sales of the book could take years to replace the lost business revenue.
The solution is a business investment: get help from an experienced book editor and author. An acquisitions editor is a marketing person specializing in books. An author has been on the other side and understands the highs and lows of writing a book. An experienced business writer can coach you on good writing.
The Business Book Ghostwriters–all three competencies.