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Roger S. Peterson

West Coast Editor at the BBG

Roger-petersonI began my career working for a West Coast publisher for over ten years, publishing 45 college textbooks. Subsequent decades found me in Bay Area ad agencies and business-to-business marketing communications management at two software companies. A guest editorial in The Sacramento Bee on the demise of good business writing led to an interview in The New York Times and amusing coverage on ”NBC Nightly News” with Brian Williams.

We’ve each written successful books of our own. We’ve all been journalists, columnists, stringers, contract writers and bloggers. We bring a wealth of business knowledge and the kind of writing and editing experience one can only obtain by sitting on the publisher’s side of the desk. I live outside Sacramento, California. Contact me at or 916-709-2530.

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