Managing Your Book’s Marketing Campaign
Your book proposal, which the BBG writes for you at the outset of your book project, is the first step forward in your book’s marketing plan. All marketing begins with your book proposal.
Whether you decide to self-publish or go to an agent or publisher, your book proposal is essential for capturing interest and securing a publishing deal. It also lays out the marketing and promotional plans.
Once your book is in press, you’ll want to begin marketing and publicizing it. Every author does this for their own book, whether they have help from others or not. You know your book and its market better than anyone. It’s up to you to market it.
YOU HAVE TO MARKET YOUR BOOK.
NO ONE CARES AS MUCH AS YOU DO, AND NO ONE WILL DO A BETTER JOB.
If you’re doing this on your own, you need help. Even if you have help, you should plan on managing your book’s marketing campaign.
We just came across a gem of a tool for doing this, compliments of Seth Godin’s Domino Project. It’s a spreadsheet, ostensibly for the author who is self-publishing, but this worksheet is a useful project management tool, regardless of which publishing venue you choose. You can download it as a Google doc or as an Excel file [the better option].
But you must have a book in the works before this PM tool becomes truly useful. If you’re still noodling how to get your book written, please download a copy of our brand-new report, “Secrets of Success for Business Book Authors.” It’s free. After you’ve read it, please drop us a line or give us a call.
