Managing Your Book’s Marketing – a Postscript

My colleague and friend Signe Nichols of Firebird Media sent me a link to a YouTube video today well worth sharing with you. Steve Carroll, a musician, had an unfortunate incident with United Airlines baggage handlers regarding his guitar. He chose to deal with it using social media and the unfolding story was so powerful he wrote a song and then book about it. Both are entitled, “United Breaks Guitars.”

This is, at heart, a business book: it is a morality tale for Big Business learning how powerful one voice can be with today’s social media. But it’s a funny, warm tale as well.

Watch the video.

Learn more about the book.

Buy the song.

Have fun, and if you’re a potential author, take note of how Carroll proves once again that YOU HAVE TO MARKET YOUR BOOK. But look how much fun it can be!