How are business books related to bottles of wine?
On previous posts Jack and I have referred to author/clients who think writing a book takes just a couple months. They typically envision a deadline that does not reflect these essential stages:
· Strategic planning with market due diligence
· Detailed book proposal with chapter outlines
· First drafts
· Edits of first drafts
· Second drafts (often many more drafts)
· Copyediting, and
· Peer review
Decades ago Orson Welles was a television spokesman for a large winery. His closing line: “We will sell no wine before its time.” At BBG, we know book writing is a process that takes time. The goal is a solid business book that doesn’t prompt negative reviews.
To avoid producing a book not yet ready for publication, start early with us. Let us guide you through several stages outlined in our free booklet Secrets of Success for Business Book Authors. We’ll ask you questions you have never considered. Our background differs from every other business book ghostwriter. We’ve been book acquisitions editors, authors, columnists, book reviewers, and ghostwriters. We can help you spot problems early so your deadline is realistic…and your book is ready to serve.
Roger S. Peterson, West Coast Editor