This year Cara Hale Alter published THE CREDIBILITY CODE: How to project confidence & competence when it matters most. I served as developmental editor on this project, and it was quite a learning experience. I thought I was a fairly credible public speaker…until Cara’s concepts came along.
And credibility surely matters for both Obama and Romney in their last two debates.
Here is the link to Cara’s second article in FORBES about credibility in presidential debates:
Print it out and have it in hand for the last two big ones.
Roger S. Peterson
West Coast Editor
THE BUSINESS BOOK GHOSTWRITERS