I recently finished a long, intense, fascinating ghostwriting project. The book has been published, and it’s not only timely and interesting, it’s a handsome, elegantly designed two-color work. And it’s selling like hotcakes. Although I can’t divulge my workmanship, I’m awfully proud to have worked on this book. The photograph is me when I was […]
You’re a consultant who wants to write a book to promote your expertise and to build a prospect stream. Good idea. No better way to impress prospects than to say, “Here’s my book.” To direct marketers, a book is a three-dimensional mailer capable of pushing past the gatekeepers. But once your book is in prospect […]
One of my favorite NPR radio shows, “On the Media,” broadcast a show called “Publishing: Adapt or Die,” a few weeks ago. It was compiled from a bunch of interviews with different folks. In one segment, Brooke Gladstone, the co-host [with Bob Garfield], asked Mathew Ingram, a writer at GigaOm, “Fire your editor?” Although quite […]
At the start of each month, in the Sunday Business section, The New York Times publishes a boxed feature with its list of top ten bestselling hardcover and five bestselling paperback business books. I’ve been following this for years, and to date have not found this bestseller list online. Apparently it’s a print-only story, even if you […]
By most accounts, the stirrup was first implemented by the Chinese around 400 BCE, an idea born of trying to solve the problem of how to keep a warrior firmly astride his horse. It was a brilliant idea that literally changed the history of the world. I had a conversation with a former client concerning […]