My colleague and friend Signe Nichols of Firebird Media sent me a link to a YouTube video today well worth sharing with you. Steve Carroll, a musician, had an unfortunate incident with United Airlines baggage handlers regarding his guitar. He chose to deal with it using social media and the unfolding story was so powerful […]
Running any business requires native talent in one area, your core competency, and leveraging other talent in areas where someone else’s core competency is recognized. Most business owners and consultants are not attorneys, tax accountants, CPAs, risk managers, IT hotshots, or human resources experts. Each of these fields involves strict rules with unwanted consequences if […]
Authors are an odd lot. They often expect their book will somehow launch itself. In the movie “Field of Dreams,” a voice whispers in farmer Ray Kinsella’s ear, “Build it and he will come.” Would that this were true in the book marketing business. The truth is, publish your book and expect it to market […]
Biographer Robert Caro is big in the news. His fourth book on President Lyndon Johnson, a series he began in 1978, has brought renewed focus on his book writing routine. Every day, Caro walks from his Manhattan apartment to his nearby office, always dressed in coat and tie. No one greets him. The sparse office […]
The May 7 issue of THE NEW YORKER, the best cartoon publisher in the world, carries a cartoon on page 26 that just sums up what has happened to book publishing. The theme is change, denial and….well, you have to buy the issue.