Many elements make a business book successful. You can have all sorts of charts and graphs and unsorted statistics, and they lend credibility to your idea. Footnotes do the same. For readers who rely on the left sides of their brains, the logical and mathematical side, you will have their attention. Unfortunately, attention does not […]
About Roger Peterson
Posts by Roger Peterson:
Have you been thinking of writing a business book with some great new idea? You may also be wondering–with your schedule–how you would get all the writing done, right? Should you retain a ghostwriter with experience in your specific field? Sounds reasonable. But a solid argument exists to the contrary. As a writer, I’m always […]
Running any business requires native talent in one area, your core competency, and leveraging other talent in areas where someone else’s core competency is recognized. Most business owners and consultants are not attorneys, tax accountants, CPAs, risk managers, IT hotshots, or human resources experts. Each of these fields involves strict rules with unwanted consequences if […]
Biographer Robert Caro is big in the news. His fourth book on President Lyndon Johnson, a series he began in 1978, has brought renewed focus on his book writing routine. Every day, Caro walks from his Manhattan apartment to his nearby office, always dressed in coat and tie. No one greets him. The sparse office […]
The May 7 issue of THE NEW YORKER, the best cartoon publisher in the world, carries a cartoon on page 26 that just sums up what has happened to book publishing. The theme is change, denial and….well, you have to buy the issue.