Two Heads Are Better Than One
The Business Book Ghostwriters are:
The publication party for my first book, The Naked Computer, was one of the very best nights of my life. Over a hundred friends, fans, members of the fifth estate, and the book’s editor from New York, turned out for a champagne gala at Boston’s Museum of Science to meet my co-author, John Gantz, and me, play computer games, and get their autographed copy. Reviews appeared in The New York Times and USA Today; we did Boston TV shows and nationwide radio and newspapers.The Naked Computer was a wild, wacky treasure trove of stories about people, companies and events in the computer industry, told with the tongue firmly in cheek. It became a best seller because it was fun, interesting, and different, and it literally made my career as an author and writer. Within a year I was asked to ghost-write a book for a computer consultant, which became a classic in IT turnaround management. An award-winning, bestselling college textbook and a dozen more books followed.
It all made sense. I’d been an editor for both trade books and texts. A journalist, then an author. I knew how things worked on both sides of the desk, a level of expertise I share with my colleague Roger but few other ghostwriters. After nearly forty years helping authors, I’ve learned a lot about content creation, developmental editing, and writing. I can help you write the book you know you need to set your career on fire.
My colleague Roger and I specialize in writing business books. I was a business books editor in management, marketing, finance, business communication and information technology. I know business, and I know how to help an author develop a unique and compelling narrative in nearly any business subject area. What I’ve done for over 60 other authors I can do for you.
Just five years after graduating from college in St. Paul, a year of teaching, and two years banging on a typewriter in the Navy, I was helping Ph.Ds—experts in subjects in which I was not—write textbooks. Oh, the stories I could tell.
Thus were spent ten years in college textbook publishing, during which I was an acquisitions editor and published 45 books in psychology and education. I worked with Jack Rochester—the guy wearing the Chinese skullcap on this page—who followed me into the same Oregon sales territory. We shared a house overlooking the Pacific in Half Moon Bay, California. We had little free time as editors, constantly on airplanes and trolling university campuses for author prospects. Even when at our house, we sat in one or the other’s cramped office and talked books and authors and publishing. In those days, we had pictures of far-flung girlfriends on our desks. Now we have pictures of far-flung grandkids. Mine are cuter.
Subsequent decades found me in San Francisco ad agencies, then ten years in business-to-business marketing communications management at two software companies. A guest editorial in The Sacramento Bee on the demise of good business writing led to interviews in The New York Times and amusing coverage on “NBC Nightly News with Brian Williams.” I learned Andy Warhol was right.
Jack’s right. Celebrating your own book’s publication is a thrill, from seeing the ads in journals to reading the positive reviews. It’s fun to sign copies at bookstores, too. We are BBG have a skill set broader than any other business book ghostwriters. We’ve been acquisitions editors who decide what books to publish. We’ve been journalists, columnists, stringers, free-lancers, and bloggers in a variety of vertical markets…we know all the jargon. We’ve each written successful books of our own. We bring considerable marketing and technology experience to the task of business book writing. What’s more, as someone pointed out to us, we are the only two business book ghostwriters who advise each other on projects. That’s a weekly Skype meeting and many calls and emails during the week. No lone eageles, we.
Whether teacher, editor, author, or ghostwriter, it’s all about motivation, encouragement, frequent hand-holding, and diplomatic reminders of deadlines…often late at night when authors, unable to sleep, have called us. If you work with Jack or me, we will help you sleep better at night and have more fun during the day.
Now it’s your turn. Keep in mind that your goal is a book with your name on the cover. If you’ve been nagging yourself about writing a book, take the next step. Download our SECRETS overview.
We’ll help you write the book you know you need.
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